Free research papers on social media and marketing
Access to the top-cited and most read research articles from Elsevier's Marketing journals
By Angelina Ward Posted on 27 May 2014
Behind every great marketer is the science of marketing and social media, with strategies, principles and techniques that are continually evolving. Professionals must not only keep pace with the latest tools and technologies — which enable them to target their communications and keep track of how (and how many) people respond — they must be communication experts who understand the importance of listening and observation.
Elsevier has a portfolio of marketing journals that address the challenges of marketing professionals and present the latest research. The publishers of this portfolio have made their most read and top-cited articles free until August 23, 2014. Here is their selection:
Journal of Business Research
Industrial Marketing Management
International Journal of Research in Marketing
Journal of Consumer Psychology
Journal of Retailing
Journal of Interactive Marketing
Journal of Retailing and Consumer Services
Australasian Marketing Journal
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Elsevier Connect Contributor
As Director of Social Media and Content for Global Corporate Relations at Elsevier, Angelina Ward (@angelinaward) leads social business efforts throughout the organization. She has been with Elsevier and our sister companies for eight years. Covering technical, information security, and new media topics, she became skilled in developing engaging communities with industry professionals through social media. She speaks at industry events on social media topics and has been recognized as one of the Top 50 Women in Technology on Twitter who truly "gets" social media and social business.
- Social media for scientists—including the shy, overcommitted and unconvinced
By Tim McCormick | Posted on 10 Apr 2014
As in life, the most effective way to network often involves listening rather than speaking
- How to use social media for science — 3 views
By Alison Bert, Editor-in-Chief | Posted on 25 Feb 2014
Tips from science and journalism pros at the American Association for the Advancement of Science (AAAS) annual meeting
- What being a ‘social business’ means to Elsevier
By Angelina Ward | Posted on 13 Mar 2013
The origin of Elsevier Connect — and how we’re shaping our processes, people and technology to engage with the research community
Так вы гражданин Канады. - Разумеется. Как глупо с моей стороны. Прошу меня извинить. К человеку в моем положении часто приходят с… ну, вы понимаете.